Sunday, January 18, 2009

If only six letters were changed on the K20D, how popular do you think it would be?

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Hi Pentaxian friends.

According to DPReview, which probably receives more hits everyday than all the other photographic websites combined, shows the brand popularity for the past five days as follow:

Which one of the following DSLR would be selling the most?




Canon and Nikon, as we all know, dominate the DSLR market and their marketing budget is many time that of the Pentax's budget. More people know about the top brands and therefore more people purchase their DSLRs. Are they better cameras? No they are not. They do however make some of the Professional models selling for many thousands of dollars. Consequently, more Professional Photographers, you know the photographers that dominate the articles published by the photographic magazines, use these top of the line models. Really, many of the Professionals doing weddings, sports, photojournalism also need these very expensive DSLRs.

What do you think the sales of a K20D, or K10D manufactured by Nikon or Canon would have meant? I am 100% sure that the camera would have been introduced as a breakthrough camera. They would have promoted the in-camera shake reduction (SR), the Sv (Sensitivity Priority) as the best thing since sliced bread, the Dust and Humidity Resistance as revolutionary at that price range, etc.

The reality, Canon and Nikon wouldn' t have introduced the K20D at the price range it was introduced by Pentax. It would have been announced at twice the price and people would have flocked in camera stores to get one. Unfortunately my friends, I think that this shows the power of marketing. It's a vicious circle as the more you sell, the more you advertise and the more you advertise, the more you sell. It's the old saying of what came first - the chicken or the egg? How does Pentax get in?

Luckily for us, the owners of the K20D or any Pentax DSLR, we get to use a DSLR that is unmatched by any other brand for the price. We, Pentaxians, know that very well. We're even a little cocky about it, but that's understandable. We are an unusual bunch of photograhers. We don't care about friends or strangers boasting about their Nikon or Canon cameras. We know they're wrong and sometimes we even feel sorry for them.

Maybe in time, they will come to their senses. I'm not saying that the K20D is equivalent or better than the D3x or the EOS-1Ds Mark III, but it's certainly a lot more camera for the price. Besides, what picture could these DSLRs take that the K20D couldn't?

Aren't we fortunate!

Thank you for reading,

Yvon Bourque

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