WOW! We never thought so many people would be that interested. Let me say that what's coming is not made by Pentax nor is Pentax sponsoring us. We are starting with the Pentax K-7 and K-5 because these are the cameras that we love and use everyday.
There are no software involved (except for the manufacturing) and there are no glass either, not yet anyway. It is being made right here in the U.S.A. It's not something silly and DSLR users might ask themselves how they managed without one for so long.
We will be introducing more than one item, all adaptable to Nikon, Canon, Sony and Olympus as well.
Hopefully we can let you in on it very soon.
P.S. Several people suggested that this “something new” would be another e-book. No, it’s not another e-book although a new e-book is in the works for the Pentax K-r.