PENTAX DSLRs: Introducing the HD PENTAX-DA 16-85mmF3.5-5.6ED DC WR

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Hi Photographer friends,

The HD PENTAX-DA 16-85mmF3.5-5.6ED DC WR offers 5.3x zoom from ultra-wide-angle to middle telephoto

RICOH IMAGING AMERICAS CORPORATION is pleased to announce the launch of the HD PENTAX-DA 16-85mmF3.5-5.6ED DC WR.

Designed for use with PENTAX K-mount digital SLR cameras, this interchangeable zoom lens is the newest addition to the K-mount series and will provide photographers with a new, high-quality solution across a wide variety of shooting conditions.

Developed in response to requests from photographers, this new versatile lens provides a high zoom ratio of approximately 5.3 times to cover focal lengths from 16mm ultra-wide-angle to 85mm mid-telephoto for lengths equivalent to 24.5mm to 130mm in the 35mm format. This makes it an ideal lens suitable for anything from wide-angle landscapes to portrait photography.

“With the introduction of the new PENTAX DA 16-85mm lens, we are bringing to market a very versatile lens”, said Jim Malcolm, President of Ricoh Imaging North America.” The16-85mm enhances our already extensive line of proven zoom and prime optics.”

This new lens features the PENTAX-exclusive HD coating which delivers sharp, clear images reducing the occurrence of flare and ghosting, even under challenging lighting conditions such as backlight. Its weather-resistant construction with 11 seals makes it remarkably dependable, preventing water from getting into the lens interior. This durable design allows photographers to remain confident in its abilities under demanding outdoor conditions including rain and snow. The lens consists of 16 optical elements in 12 groups and features an ED (Extra-low Dispersion) optical element to effectively compensate for chromatic aberrations, and aspherical optical elements to minimize color bleeding.

With smooth, quiet autofocus operation driven by a built-in DC motor, you’re sure to enjoy serene shooting.

Pricing and Availability

The HD PENTAX-DA 16-85mmF3.5-5.6ED DC WR lens will be available at retailers nationwide and at www.ricohimaging.com in November 2014 for a suggested retail price of $749.95.